Paravisini Coffee Company: Coffee for the Coffee Aficionado

January 22, 2008 · Filed Under Odds and Ends 

In a world littered with small businesses, Paravisini Coffee Company is ordinary.

On the surface, anyways.

Paravisini Coffee Company: Coffee for the Coffee AficionadoJoe Paravisini, owner, roaster, importer, courier, webmaster, salesmen and educator for Paravisini Coffee Company, is a hero in my book. Why? Because at the age of 21, he understands the importance of customer service and education. While we may often overlook what goes into a good cup of coffee — Joe takes the time to help us understand.

Working with Joe at my day job, I’ve learned to appreciate his point of view on a number of things from computer crashes to the life altering impact of over indulgence on Splenda. Last week when a thermos of Guatemala - San José Ocaña showed up in the kitchen though, I learned to appreciate his art.

In the mornings, coffee is coffee. I care more about the caffeine rush than I do the taste, quality or origin of my drug of choice. If it wakes me up and kicks me into gear, all the better. This morning was different though. My small sample of San José Ocaña, black of course, was incredibly smooth. So much so, that this blogging tightwad went ahead and ordered a pound as a gift within the next ten minutes.

The experience though has gone far beyond that first cup of coffee. While I could tell you how Joe hand selects green coffee from fair trade farmers, I’ll do what worked for me — and allow him to tell the story of what makes his coffee truly different:

You will notice that we carry mostly “single-origin” coffees. Great coffee typically does not need to be blended, and a major reason that a roaster carries their own blends is to keep you coming back only to them. Our mission is to educate the consumer on to where their coffee came from, how it was processed, and our specific reasons for selecting it; allowing you as the consumer to make more educated decisions in buying your coffee no matter what roaster you choose. The choices may seem overwhelming at first, but we will do our best to provide realistic flavor profiles for each coffee. We are also happy to answer any questions and give you personal recommendations based on your previous likes or dislikes from other coffees you have had.

Rather than go on and on about Joe’s cup of joe, take the time to read what written on the Paravisini Coffee Company site. I know a lot of my readers exist throughout the country, but I’d still urge you to order a pound of coffee from Joe. More importantly, I’d ask that you interact with him to truly understand how to extract the best coffee you can from some seriously quality ingredients.

If you can pay $7 for a Double Ristretto Venti Nonfat Organic Chocolate Brownie Frappuccino Extra Hot with Foam and Whipped Cream Upside Down Double Blended — You can surely dish out $12 for a pound of the best coffee you’ll brew in your kitchen. Just make sure you grind it accordingly… and if you don’t know — ask the Coffee Aficionado.

Full Disclosure: Joe’s a good guy, and deserves your business. While I work with him, I’m in no way being paid or even asked to post about his magical beans. I just know a good thing when I see it.

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One Response to “Paravisini Coffee Company: Coffee for the Coffee Aficionado”

  1. Paravisini Coffee Blog Launched! | Eric Lander's Blog on January 24th, 2008 4:45 pm

    [...] few readers were courteous enough to tell me that they liked Joe Paravisini’s take on the coffee business. It took some convincing, but I just saw that the Paravisini Coffee Blog has been [...]

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