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Just wrapped up my panel at SMXWest on Local Search and Blended results. It’s bittersweet. I know I could’ve done better, and provided some more meat to general search marketers — but I was nervous to say the least. Hopefully that didn’t translate through though.
Tip of the hat to Barry Schwartz who, in typical SER fashion — is live blogging like no one else. He’s got a recap of my panel available already online.
To condense his notes:
Sorry, no related posts could be found...…Eric Lander, Associate Editor, Search Engine Journal is next up.
He shows a Google OneBox example for Santa Clara Sushi. He then shows how local results are blended into a search result, the Google Local plus/minus box. Yahoo is a bit more traditional, Yahoo one ups Google by showing a rating by users there. Live Search is very traditional but was a bit more disappointed.
Verified Listings:
- Manually verified feed via Google Local, Yahoo Local and Windows Live.
- Feed Based Solution to submit for businesses with many locations, such as ReachLocal, Localez and infoUSA.com.Who are Trusted Sources?
- Internet Yellow Pages: SuperPages, YellowPages, YellowBook
- FeedProviders: InfoUSA, Localeze
- Social, Review & Niche Sites: Yelp, CitySearch, Automotive.com, etc.Tips:
- Cross link your contact pages to MapQuest or other mapping service
- Verify your unverified listings, multiple data sources can lead to troubles
- Free Tools: Localeze’s merchant profile manager lets you update your business profiles for free
- Search categories and users: Local search is very much social, user reviews, etc.
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Nice work dude….I remember the feeling. I was nervous as hell for my first presentation too. I probably talked way to frickin fast. I really prefer doing the Q&A type panels…so much less stress and pressure.