My Take on Analytics: Avinash Kaushik Interview & Featured Bruce Clay Newsletter Article

March 14, 2008 · Filed Under Analytics, Search Related 

QUICK LINKS FROM THIS POST
Bruce Clay Blog
6 Questions With Analytics Guru Avinash Kaushik, by Lisa Barone

Bruce Clay’s SEOToolSet™ Newsletter
Search Marketers Need Web Analytics, by Eric Lander

At SMX West, I had the opportunity to meet up with Lisa Barone, Susan Esparza and for a brief moment - Bruce Clay himself. If there’s one thing you need to know about Bruce Clay Inc., it’s that the organization is an absolute veteran in the space. When my first startup tried to compete head to head with Bruce Clay back in 2001, we failed miserably. Since then, Bruce Clay has opened up offices in Europe, Austrailia, Africa and Japan and continues to dominate the industry by providing market leading SEO services and internet marketing tools.

My point: there’s something to be said about experience, a strong team and proven leadership.

Anyways, today’s a pretty cool day for me because I actually had two references from Bruce Clay Inc. The first was a little bit of link love from Lisa Barone with her interview of Google Analytics Evangelist Avinash Kaushik. The post, 6 Questions With Analytics Guru Avinash Kaushik, includes multiple questions that I offered up to Lisa when I found out she had the interview opportunity.

While Avinash isn’t a full blooded Googler (he’s technically a consultant), he fits the mold by not sharing any real juicy details on what’s up with Google Analytics. Rather than have me go on an on about that, just check out the interview already.

The other contribution I made to Bruce Clay Inc., came in the form of today’s featured newsletter. If you didn’t already know, Bruce Clay offers up an SEO newsletter that’s distributed on the 15th and last day of the month.

My contribution to the latest edition of the newsletter is the current featured piece, Search Marketers Need Web Analytics. The article speaks towards the beginner’s side of things by walking the reader through the overall purpose of web analytics. I go on to discuss various technologies involved in tracking data (page tagging, logs, etc.) and eventually end up discussing how to establish and track goals and baseline data for your site users.

The article wraps up by introducing some simple ideas to use common reports from most web analytic packages to help increase the effectiveness of your search marketing campaigns. Obviously, analytics is something I’ve really been spending a lot of time with recently - and I’d certainly be open to extending this featured article out to cover more comprehensive integration of analytics with search marketing.

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Comments

3 Responses to “My Take on Analytics: Avinash Kaushik Interview & Featured Bruce Clay Newsletter Article”

  1. Rod on March 15th, 2008 4:43 pm

    Eric…..I just read your post on Bruce Clay’s newsletter. Great job on an overview of Web Analytics. You mentioned that you worked with Omniture and Google. We have a couple of small but growing web sites and I am wondering at what point should we consider something like Omniture? Is it really that much better than Google? Thanks…..>Rod

  2. Jeff Campbell on March 18th, 2008 10:14 am

    Eric - good post on BC’s NL. I think you & your readers would find a couple of related articles I’ve written for Eric Peterson & the WAA interesting:

    http://thefutureof.webanalyticsdemystified.com/2008/03/09/web-analytics-responsibilities-will-move-to-media-agencies/
    http://www.webanalyticsassociation.org/en/art/?484

  3. Jeff Campbell on March 18th, 2008 10:16 am

    Whoops - those links had bad refs in my last comment, please replace with the below:

    Using Web Analytics to Optimize PPC Campaigns : http://www.webanalyticsassociation.org/en/art/?484

    Web Analytics Responsibilities Will Move to Media Agencies : http://thefutureof.webanalyticsdemystified.com/2008/03/09/web-analytics-responsibilities-will-move-to-media-agencies/

    Sorry!

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