Google PageRank Updates Continue

  • Posted by Eric Lander
  • On January 28, 2007
  • 1 Comments
I’m not too sure how many sites are seeing different values out there, but a number of client sites as well as some of my own have undergone PageRank updates at some point this weekend. The changes took place at some point between Friday night and Sunday morning — at least, that’s when I began […]
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Yahoo! Search Marketing Has a Chance to Win Advertisers Back

  • Posted by Eric Lander
  • On January 25, 2007
  • 0 Comments
The early days of pay per click advertising were much more simple than today. You could communicate more easily to clients, and establish more profitable advertising programs using PPC as a supplement for organic search marketing. Unfortunately, search engine giants continue to tinker with what works best– and we’re now operating in a marketplace that […]
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Google Continues Towards Mediocrity as The Giant Hypocrite

  • Posted by Eric Lander
  • On January 23, 2007
  • 1 Comments
Despite being the most widely used search engine available on the Internet, Google makes a number of mistakes on a regular basis. It’s when they compound those mistakes that they continue on the path they’re on… One where many involved in the Internet begin to look down upon them, similar to what Microsoft went through […]
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The Gray Area Between Black Hat and White Hat SEO

  • Posted by Eric Lander
  • On January 22, 2007
  • 1 Comments
After listening to an archived show of NetIncome, Jeremy’s show on WebmasterRadio, I started thinking about black hat optimization and the reputation that it has received in the industry. In the particular episode I’m referencing, Jeremy spoke with legendary “black hat” Quadzilla from SEO Blackhat. Together, they did something that has been needed in the […]
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Stop With the Excuses: Free Traffic is Possible

  • Posted by Eric Lander
  • On January 20, 2007
  • 0 Comments
I had the rare chance to sit down with a former colleague last week for the sake of comparing notes and discussing strategy in the ever evolving SEM landscape. Over coffee, he told me that there was no way to successfully market a web site without committing money to it for directory inclusion, PPC efforts […]
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Google’s Direct Response on AdSense Policy & Competitive Ads

  • Posted by Eric Lander
  • On January 19, 2007
  • 1 Comments
As you can tell from my last blog post, I was upset with Google’s changes to their AdSense policy. My reaction to the update was obviously a passionate one — but one that I may now not be so upset with thanks to some direct clarification on the matter. The primary issue I had with […]
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