Google & YouTube Launch InVideo Ads

I initially caught word of this last night from Loren Baker, who sent me an email while he was out at SES in San Jose. I wanted to post it up to SEJ, but Arnold had already beat me to it.

If you’re interested in checking out what the new ads look and behave like, check out these examples from Aaron Zamost at Google:

Warner Album Browser running on Warner Music Group video

20th Century Fox’s The Simpsons running on Warner Music Group video

New Line Cinema’s Hairspray running on Ford Models

BMW 3-Series Convertible running on Killswitch Engage

And here’s some additional commentary from Aaron:

YouTube InVideo Ads details:

– YouTube InVideo Ads are animated overlays which appear at the bottom 20% of a video shortly after launching. If interested, users can engage in a deeper interactive experience by clicking on the overlay. This experience can consist of a video advertisement or Flash interactive takeover. The original video is temporarily paused and the user can always restart play by closing the ad. Note that if a user does not take action on the overlay, the ad will close.

- The ads are presented within partner content and targeted by channel: genre, demographic, geography and time of the day.

- YouTube will not place advertisements on all YouTube videos. YouTube is only placing ads on content from select partners.

More at the YouTube blog too.

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What Goes Around Comes Around…

As humans, we often get so caught up in the desire for money, power and influence that we begin to lose focus of simple truths. My mother has always told me that “…what goes around, comes around.” — and I’m thankful that lesson has stuck with me. Another lesson she taught was that “if you tell the truth, there’s less to remember.”

With these principles in mind, I can’t help but blog about how amazed I am today. I’m shocked at how much I am surrounded by those who look past such simple philosophies. I certainly understand the eagerness and motivations to succeed.

When you can only become successful though while stripping the loyalty and trust from those around you, is your success truly worth the efforts? Of course it’s not…

But sadly, the same question I pose falls upon deaf ears.

And so it is, perhaps… that changes should be in store. If not for those around me, then for myself and those I care about. I’m done ranting — but if you have read this far, then please sit back and make sure you’re doing something good today.

For now, I’m heading for a drive to blow off some steam.

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I’m Writing for Search Engine Journal!

In case some of you don’t already read Search Engine Journal, please check it out. Late last week I began contributing there, and I will continue to do so as time passes.

I’ve got an author page set up, and I’d just like to say thank you to Loren Baker for providing me with an opportunity on such a great site to share my thoughts and opinions on the search industry.

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