SEOMoz is all over the place recently, between securing some funding and losing one of it’s key members. The best thing about SEOMoz though, is that Rand is a player who has gone out and developed the most talented SEO team out there. Opinion? Sure it is. But it’s my blog, dammit. And, I’m right.
Enough with Rand though… and even the industry. It’s time to give props to Rebecca Kelley. Not because she’s cute. Not because she knows her shit… and certainly not because she’s a fan of The Office.
It’s because she’s got the mind set you’ve got to have in this industry if you expect to make it.
Rebecca has been helping out Shoe a bit by being one of a few guest authors filling in for him while he’s attending Techcrunch40. Well, today I caught a post that I needed to see for no other reason than for validation.
The following is from Want to Succeed? Then Get Off Your Ass and Work:
Every time I see this question I get pissed off. It’s like a flabby person saying “I want abs and big muscles by tomorrow” as he shoves another Twinkie in his mouth. Not. Going. To. Happen.
I think people see successful folks like Shoe and think “Hey, he makes it look so easy. I want to have a ton of money too!” Come on. You see the end result, the exposure and the fat checks he holds up, but you didn’t see the process and the path he took to get there. Shoe told me that he busted his ass and learned all he could about Adwords and PPC so he could make money from it. This shit doesn’t come easy, or else we’d all be rolling in the dough.
And with that, Rebecca hits the proverbial nail on the head with a crushing blow.
The worst part is, it’s contagious.
There are particular people that drive me insane with their lazyness. Unless you’re truly driven to make the most of this infant of an industry, you’re screwed. The next big idea isn’t falling into place. That promotion you keep thinking about is not going to land in your lap. The “project” you’ve been sitting on for the past six months is NEVER going to be a success.
In short, if you’re being lazy… Your success in SEO can be summed up simply. Not. Going. To. Happen.