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Author: Eric Lander

Q&A: If you could do it all over again in SEO, would you?

Q&A: If you could do it all over again in SEO, would you?

Reviving my blog and making a commitment towards building new content means that I have to contend with an all too familiar problem: I never know what to write about next. As tends to be the case with blogs lacking new content for years at a time, my regular audience has waned a bit. When these times hit, I tap  social networks and look for suggestions from friends and colleagues who I know will (hopefully) take the time to read…

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5 Things I’ve Learned as a Job Jumper

5 Things I’ve Learned as a Job Jumper

Aside from Hurricane Irene, August of 2011 was just an ordinary month capping off an otherwise ordinary New England summer. Little did I know, it was the last month in which I had full control over my career. Living in the suburbs midway between Boston and Providence, I visited my job’s home office in Southern California quite often. For three years I flew out every other month, and for me – it was the perfect setup. Being the lone guy…

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A Mere 505 Days Off…

A Mere 505 Days Off…

I feel like I have written a few of these over the years, but it’s once again that time. I’ve been neglecting my blog, my personal brand – and perhaps failing to share some opinions insights on the search marketing industry. I’m actively working on a series of draft posts – but here’s a short list of what’s happened in the past 505 days: Resigned as VP of Online Marketing Services at eMagine Became a season ticket holder for the…

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Google Megasitelinks: An “Algorithmic Change” to Google Sitelinks

Google Megasitelinks: An “Algorithmic Change” to Google Sitelinks

One of the bigger pieces of search industry news today is that Google has released an algorithmic change they’re calling “Megasitelinks.” A Quick Primer on Google Megasitelinks Aside from having a completely uninspiring codename, here’s what we know about Google Megasitelinks: Megasitelinks are part of 30 search quality improvements Google worked on in December, 2011. Being touted as an improvement to the existing Sitelinks display algorithm. Said to use visitor’s location in search results to emphasize most important content in…

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Is Google an Innovator or Bully? [Open Discussion]

Is Google an Innovator or Bully? [Open Discussion]

Earlier today Jim Spencer from JBS Partners commented on Google’s decision to acquire Motorola’s mobile phone business. His comments got me thinking about why Google would pay $12.5 billion — offering the company a 61% premium on their going rate — to get a deal done now. Jim was careful in his commentary, indicating that others have steadfastly defended Google’s innovation to him. I found that a bit funny since that perspective was shared just a month after they cloned Facebook…

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Google+ is Where the Rich Get Richer

Google+ is Where the Rich Get Richer

Tweet As the first couple of weeks wind down to a close, Google+ seems adamant on being more than just another flash in the pan. 10 million strong have joined the ranks at Google+ and Google co-founder/CEO Larry Page was certain to highlight these and other impressive numbers on the company’s quarterly earnings call Thursday. The search giant though, known to favor large and reputable brands in the past, could be lending the same benefits in their new social network….

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