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Author: Eric Lander

A Strong Case for Google+ Stream Modifiers

A Strong Case for Google+ Stream Modifiers

Having already eclipsed the 10,000,000 user mark (including more than 2 million in the past 32-34 hours) – it’s clear that Google+ has more consumer support and interest than projects like Wave, Orkut and Knol. With an incredible start out of the gate my mind has continued to race with thoughts as to how Google could innovate social experiences online through Google+. The late Dr. Carl Sagan once said, “You have to know the past to understand the present.” In…

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The Elephant in the Google+ Huddle: Community Monetization

The Elephant in the Google+ Huddle: Community Monetization

Google+ invites have circulated for a couple of weeks now and as the exclusivity begins to wane, curiosity of Google+’s evolution is on the rise. One thing that seems incredibly common is that Streams are too frequently populated with updates on Google+ itself – something that many users have begun to find quite annoying. Suspiciously absent in all the Google+ talk is an active discussion of how Google plans to make money with their social network.

MySpace Tom’s Words of Wisdom on Google+ and Facebook’s Future

MySpace Tom’s Words of Wisdom on Google+ and Facebook’s Future

I never thought I’d come back to the blog after a two year, one month and nineteen day hiatus to blog about Tom, the awkward looking friend we all popped our MySpace cherry with. But I have, and with that said, I’d like to buy Tom Anderson a beer for providing some interesting perspective on Facebook, Google+ and the topic of social media innovation.

Google: The Internet’s Organized Crime Family

Google: The Internet’s Organized Crime Family

Late last week I found myself watching a documentary on organized crime in New York City. Focused on the Gambino crime family, this documentary illustrated how the mafia (which included the Gambino and other families that made up the Cosa Nostra) had their hands in on nearly every facet of city life. From restaurants and delivery trucks to corrupting the law enforcement and legal systems – the organization was in control.

An Introduction to Log File Analysis for SEOs & Webmasters

An Introduction to Log File Analysis for SEOs & Webmasters

It doesn’t matter what sort of web analytics suite you choose to use… If you’re not actively reviewing your log files, you’re missing out on some key data and reporting metrics. Today’s blog post is all about log files and how you can begin using them to learn more about what is happening on your web site. My goal here is to encourage you to the point of using log files on a regular basis to better tune up your…

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Entrepreneur Author Gives Poor Local Search Advice

Entrepreneur Author Gives Poor Local Search Advice

The Spring 2009 issue of Entrepreneur Startups features an article written by Kim T. Gordon called Big Results on a Small Budget. The focus of the short article is in providing small business owners with four marketing suggestions that are tailored to those on a tight budget. While I was certainly happy to see search marketing involved, I don’t much agree with Kim’s suggestion: Use local paid search. When your prospects search online, who will they find first, you or…

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