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Google’s Disappointed Founders Get it Wrong With Alphabet; G is for Greed

  • Posted by Eric Lander
  • On August 11, 2015
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Larry Page took to Google’s official blog yesterday to declare that “G is for Google,” and went on to tell the world that “Alphabet Inc. will replace Google Inc.” If you have not done so, please go read Larry’s announcement in it’s full context, available here. If you have read Larry’s comments – I’d like […]
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7 Ways to Win Organizational Buy-In for SEO Projects

  • Posted by Eric Lander
  • On August 7, 2015
  • 0 Comments
Whether you are working in-house or within an agency environment, you have probably had difficulties getting others to support your ideas and help to see them through. For an SEO, though, cross-functional collaboration is critical. Here are some effective ways that I have learned throughout the years to help win others over and help you […]
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105 Days Later,  Google’s “Mobilegeddon” Has Been Forgotten

  • Posted by Eric Lander
  • On August 5, 2015
  • 0 Comments
Google unleashed their mobile update, affectionally named “Mobilegeddon” back on April 21st, 2015. Thanks to the update being first introduced to site administrators through Google’s Webmaster Tools interface (since renamed Search Console) – the web marketing industry was, in a word, scared. For the first time in years, Google was forthcoming with details on an […]
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Google Panda 4.2: “New” Spam Algorithm or Just an Update?

  • Posted by Eric Lander
  • On August 4, 2015
  • 0 Comments
Earlier this week, Barry Schwartz of Search Engine Roundtable gathered links from discussion boards and solicited responses from Google regarding a possible algorithm update in the wake of Panda 4.2 having been announced. The theories, centered around observations in online discussions, are that the algorithm was most noticeable by site owners and marketers previously affected […]
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Help Shape Search Engine Land’s New Periodic Table of SEO Success Factors

  • Posted by Eric Lander
  • On May 18, 2015
  • 0 Comments
If you have been involved in search engine optimization over the past few years, you have likely come across Search Engine Land’s Periodic Table of SEO Success Factors. Whether I’m working on a consulting arrangement with one of my clients or I’m working with my staff at the agency – the printouts are everywhere – […]
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Mobile SEO Tips from #SEOChat Community

  • Posted by Eric Lander
  • On February 13, 2015
  • 0 Comments
Over the past year we have seen mobile search queries surpass those conducted on desktop environments. In that time I have seen agency marketers, web designers and standalone webmasters all scramble to solve for a variety of challenges, including: Reliably displaying content to support full topical comprehension on smaller screens Capture and utilize device level analytics for improved […]
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