7 Ways to Win Organizational Buy-In for SEO Projects

  • Posted by Eric Lander
  • On August 7, 2015
  • 0 Comments
Whether you are working in-house or within an agency environment, you have probably had difficulties getting others to support your ideas and help to see them through. For an SEO, though, cross-functional collaboration is critical. Here are some effective ways that I have learned throughout the years to help win others over and help you […]
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3 Common Issues Found in Recent SEO Audits

  • Posted by Eric Lander
  • On August 23, 2013
  • 0 Comments
I have worked on building my SEO Audit and Site Review business over the past year. In doing so, I have had the opportunity to work with everyone from entrepreneurs trying to run a company themselves, right on through to Fortune 500 companies. Amazingly, many of the mistakes or issues I come across are consistent […]
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5 Things I’ve Learned as a Job Jumper

  • Posted by Eric Lander
  • On August 19, 2013
  • 3 Comments
Aside from Hurricane Irene, August of 2011 was just an ordinary month capping off an otherwise ordinary New England summer. Little did I know, it was the last month in which I had full control over my career. Living in the suburbs midway between Boston and Providence, I visited my job’s home office in Southern […]
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Google Megasitelinks: An “Algorithmic Change” to Google Sitelinks

  • Posted by Eric Lander
  • On January 6, 2012
  • 0 Comments
One of the bigger pieces of search industry news today is that Google has released an algorithmic change they’re calling “Megasitelinks.” A Quick Primer on Google Megasitelinks Aside from having a completely uninspiring codename, here’s what we know about Google Megasitelinks: Megasitelinks are part of 30 search quality improvements Google worked on in December, 2011. […]
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Is Google an Innovator or Bully? [Open Discussion]

  • Posted by Eric Lander
  • On August 15, 2011
  • 2 Comments
Earlier today Jim Spencer from JBS Partners commented on Google’s decision to acquire Motorola’s mobile phone business. His comments got me thinking about why Google would pay $12.5 billion — offering the company a 61% premium on their going rate — to get a deal done now. Jim was careful in his commentary, indicating that […]
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Google+ is Where the Rich Get Richer

  • Posted by Eric Lander
  • On July 15, 2011
  • 4 Comments
Tweet As the first couple of weeks wind down to a close, Google+ seems adamant on being more than just another flash in the pan. 10 million strong have joined the ranks at Google+ and Google co-founder/CEO Larry Page was certain to highlight these and other impressive numbers on the company’s quarterly earnings call Thursday. […]
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