The early days of pay per click advertising were much more simple than today. You could communicate more easily to clients, and establish more profitable advertising programs using PPC as a supplement for organic search marketing. Unfortunately, search engine giants continue to tinker with what works best– and we’re now operating in a [...]

After listening to an archived show of NetIncome, Jeremy’s show on WebmasterRadio, I started thinking about black hat optimization and the reputation that it has received in the industry. In the particular episode I’m referencing, Jeremy spoke with legendary “black hat” Quadzilla from SEO Blackhat. Together, they did something that has been needed [...]