Google: Fueled By Growth and Greed

I’m not going to sit here and offer my thoughts on Google’s acquisition of DoubleClick for more than three billion dollars. Everyone and their mother has already been there, done that, and dissected the deal on the heels of NYC’s SES.

Today though, I’m left feeling a bit excited about Google’s failures and inabilities.

Since day one Google has claimed to be the new, innovative, fun and enlightening organiaztion. Staff members at the ‘plex get their own gourmet meals on a daily basis, funky office cubes and time to play during the course of a normal business day.

Well, I think it’s about time that we scrap those images of fun loving techies and geeks and begin to think of Google as what they really are. Google is, without doubt — a financially obsessed giant ready to monopolize the online marketplace while sacrificing it’s values and it’s loyal users.

When Google bought YouTube for $1.65 Billion, it was big time news. Now, that’s about half of the acquisition announced on Friday to acquire DoubleClick at $3.2 billion.

Sadly, Google is all about making the buck — not surprising since they’re publicly traded — but that’s certainly disappointing to those of us who remember the first days of the aspiring search engine.

Barry reports today over on Search Engine Land that Dennis Crowley and Alex Rainert of DodgeBall quit Google on Friday with the following insight:

…The whole experience was incredibly frustrating for us – especially as we couldn’t convince them that dodgeball was worth engineering resources, leaving us to watch as other startups got to innovate in the mobile + social space…

This is just another thorn in my side when I think of Google. What good is it to acquire company after company, only to leave things in imbalance?

More importantly, now that Google is knee deep in video advertising, radio advertising, and online advertising — it’s obvious that all sorts of user habits will be tracked, measured, analyzed and exploited for the greater financial good of their company.

It’s rediculous, and in my opinion it borders on the verge of a monopolization. But what do I know?

Comments

  1. Agree with you dude…I don’t about growth…but Greed..sure its on their mind!

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