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Month: February 2014

Coca Cola’s ‘America the Beautiful’ Super Bowl Commercial: On Point, or Out of Line?

Coca Cola’s ‘America the Beautiful’ Super Bowl Commercial: On Point, or Out of Line?

As a blended Portuguese American marketer director aspiring to work with global brands who married a Scottish Native American all I can say is… How dare the third largest global brand suggest that the country I call home is beautiful after we washed ashore a few hundred years ago to steal it from its rightful owners! Perspective, like America, is indeed beautiful. <opinion>Suggesting that a global audience viewing one of the largest International sporting events should accept bigotry though, is not. </opinion>…

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