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Category: Search Optimization & Marketing

Take Time to Love Your Log Files

Take Time to Love Your Log Files

In a conversation Monday night after the Boston SEO Meetup, I was reminded of the criticism I received from a post on Search Engine Journal called 3 Reasons Google Analytics Fails for SEO. And for an unknown reason, about ten minutes past 3AM on a Sunday morning, I find myself sifting through one of my favorite elements of organic optimization.  Log files. Ugly to the untrained eye, these plain text files are a continual mess of what some would determine…

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Content is Not King

Content is Not King

I’ve recently begun challenging the annoying mantra of “content is king”. It really is a load of BS and I’m pretty sure we’ve all known it for years. In the very least, be specific. Do you mean that the amount of content is king? Is it the depth of content that matters? Is unique content king? I’m just tired of hearing more and more people throw around this “advice” like that know what they’re talking about. They, and we –…

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Boston SEO Meetup Recap & Video

Boston SEO Meetup Recap & Video

Last night I was the guest speaker for The Cambridge Search Engine Optimization Meetup Group and tried my best to tackle “content”. It was challenging as such an open ended topic, but I hope that I provided some insight or opinions to attendees that made the night worthwhile. Special thanks to Adam Green for posting the video on his blog and uploading it to Blip. Also, thanks to www.yourpreciouscar.com, a provider of Auto Repair Shop Reviews online. So… here’s me…

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Video Search Results Displaying Differently in Google

Video Search Results Displaying Differently in Google

I was searching this morning for some of the latest news on the plane crash that killed four and critically injured former Blink 182 drummer Travis Barker and DJ AM. In the search results for “travis barker” I noticed something that I hadn’t seen before – double video search results. Here is a clipped screenshot at full resolution of the double videos link… Seeing YouTube videos in Google SERPs is nothing new. For me though, those video results are usually…

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SEMNE Event Recap: Using Marketing to Enhance Your Search Traffic

SEMNE Event Recap: Using Marketing to Enhance Your Search Traffic

Last night’s Search Marketing New England (SEMNE) Event in Trumbull Connecticut was a complete success for myself and four others from ADP and BZ Results.  You wouldn’t think that piling people into a car for two hours would be fun – but it was a great break for a team that has been hard at work for a quite a while now. Before I get too far, if you need more background on the event please read my preview post…

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Tynt’s CEO Derek Ball Responds to SEO Community Concerns

Tynt’s CEO Derek Ball Responds to SEO Community Concerns

My lengthy blog post last night regarding the concerns webmasters and search engine marketers have regarding the new Tynt Beta service was met with cult-like following.  While my post received attention from sources like Twitter and Sphinn, where many shared my views – it also helped Tynt to understand concerns and prepare a response plan. Talk about proactive brand management, right? I can’t steal any credit here. I spoke with Scott Polk earlier today as he prepared to have a…

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