Plain-English perspective on SEO, analytics, and AI-era visibility. I've been writing through every big shift in how people find things, and I share what's actually holding up, not the hype.
Google added an “AI Assistant” channel to GA4 this year. If you’ve opened your acquisition reports lately and noticed a new bucket sitting alongside Organic Search and Referral, that’s it. It’s real, it’s free, and you didn’t have to do…
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It doesn’t matter what sort of web analytics suite you choose to use… If you’re not actively reviewing your log files, you’re missing out…
Read →The archive runs back to 2013, through Panda, Mobilegeddon, and every shift since. Browse all posts →
Most of what gets breathlessly announced is a remix of something that already worked. I write to separate the genuinely new from the repackaged, so you can spend your attention on what lasts.
If something here made you wonder about your own site, that's a good enough reason to reach out. Tell me what's on your mind, no pressure and no jargon required.