For too long now, I’ve been searching Google with careful attention to detail. Despite all the care in the world though, combined with the aggressive advancements of GUS or “Google Universal Search — I’ve seen personalized search patterns developing and altering my SERPs.
I really hate that. Maybe it’s my background from being in SEO so long — but it’s tough for me to relate to clients’ needs when they’re seeing entirely different results than I am. Perhaps more importantly, they tend to get frustrated when I cannot see specifically what they are seeing.
This is a browser plug in that allows you to continue searching Google as you always have been, but it does so while eliminating any personalized search history or influences.
Granted, Google may become wise to this over time and give it a nulpt… But in the meantime, it’s all about standardizing results — and you can bet that I’ll be using it more and more until I no longer am able to.