While I have always wanted for my blog to provide readers with insights, recommendations and actionable tips on search engine optimization and marketing… we can’t ignore the elephant in the room: This is the first blog post I’ve written in over 4 years.
So why the sudden desire?
The answer lies in a few key changes since the last time I authored some content here on my own site.
First Things First
Let me get the messy part out of the way. I am currently unemployed.
That’s a difficult thing to say. It is a bit tougher to type those words here though, knowing that it is now “out there” for everyone to read.
This is the part where I put myself at ease and drop a cliched quote:
“It is what it is.”
So here I am – fresh off a stint of having spent 7 years with a Boston area agency, the last year of which was spent working remotely following my family’s relocation to the Wilmington, NC area.
BTW: If you have ever gone through a situation like this, I’d recommend reading Matt Cheuvront’s post on Life Without Pants: The day I lost my job. Aside from being spot on to how I felt, it’s a good reminder of what is (and what is not) important.
At my last agency, my work focused on the direction and execution of organic search optimization, web development, and content strategy in one of the most competitive search verticals in our industry. The agency-wide goal was based on producing qualified lead generation for high consideration, life-altering decisions.
When I layer all that I learned from those 7 years of experience on top of the previous 13 years (which included starting several SEO agencies, working for and with Fortune 500’s including ADP, Inc., Johnson & Johnson and others) – I know that I am a very experienced search engine marketer.
So, What’s Next?
That’s a great question, and not just because I have woke up and asked myself that very question every day for the past 6 weeks.
The answer is relatively simple: Stay busy practicing, learning and honing my SEO skills.
As someone who adamantly believes that there is no such thing as an SEO ninja, guru or expert — there is always more for me to learn.
There are a few active consulting arrangements in place, but they’re unable to keep me fully occupied thus far. Given that, I’m exploring options, including:
- Finding a local opportunity here in the Wilmington, NC area.
- Finding a remote opportunity for an agency, consultancy or in-house marketing team.
- Starting my own business and consultancy, focusing on technical SEO, audits, etc. (including white-labeled services for existing SEM agencies).
In the meantime, you can expect additional content to be posted here in the coming days and weeks. And, if you are reading this and wondering how we might be able to work together, contact me so we can discuss!