It starts with getting found. Then we grow from there.
Get in front of the right audience, in the right place, at the right time. That's the whole game, and everything I do ladders up to it. Get the basics in place, get an honest read and a plan we build together, or go deeper into analytics, audience, and content. Wherever you begin, you'll come away understanding your own visibility better, not more dependent on me.
You don't need five products. You need the right next step.
Most people come to me knowing something's off, not knowing the jargon for it. So I keep the menu short and honest: a place to start, a real read with a plan, and deeper work when you're ready. And AI-era visibility isn't a separate, scary thing here. It's built into all of it.
Local Visibility Starter
The on-ramp. We get the foundation right and give you a clear, plain-English picture of where you stand, so any money you spend later goes to the right things.
- Get found locally. Google Business Profile and the local basics, set up and pointed the right way.
- Measurement that works. Analytics and your key events configured, so you can see what's happening.
- A baseline read. Where you show up now, where you don't, and a first look at whether AI answers surface you.
- A short starter plan. The handful of things worth doing first, in plain English.
SEO Review & Action Plan
It's a real audit, the kind you'd search for. But it doesn't end with a 200-item list of everything that's wrong. We look hard at what's actually happening, then sit down together and decide what's worth doing first. You leave with priorities and a plan we built side by side, not homework you'll never touch.
The focused read
- Technical and on-page review of what's holding you back
- Your current visibility: where you rank, where you don't
- A first read on AI answers and assistants
- A prioritized action plan we build together
- A working session to walk through it
The deep read
- Deep technical SEO across the whole site
- Analytics and Search Console validation: can you trust your data?
- A branded Data Studio dashboard, yours to keep. Ongoing KPI reporting your marketing team and execs can actually use, watching the metrics that matter.
- Competitive landscape analysis. Where the real gaps are, and which ones you can own and build on.
- A full AI visibility assessment (AI Overviews, assistants, LLM answers)
- A written report and a roadmap we sequence together
Analytics, Audience & Content
Once the numbers are trustworthy, the real fun starts: understanding who your audience is, and building content that earns their attention and keeps it.
- Analytics you can trust. GA4 and Search Console validated, plus a clean, branded Data Studio dashboard. This is the $500 core you can buy today.
- Audience insight. A real read on who your people are and how they actually search and decide. Scoped to you.
- Content strategy. Structure and content built to earn visibility and engagement, not volume for volume's sake. Scoped to you.
- AI woven in. AI referrals measured, and content shaped so assistants can find and quote you.
Prefer to work side by side?
Some of my favorite work happens face to face. If you'd rather learn by doing than hand it off, we can sit down together, screens open, and work through your data and your questions. I keep evenings and weekends open for this, and I've got a real soft spot for helping the businesses right around me.
1:1 working sessions
Team training
Hands-on workshops
Scoped projects & reserved capacity
Launch and migration reviews, content architecture, executive performance reviews, or reserved monthly capacity for teams and agencies. Priced after a short fit check.
Work at an agency?
I provide senior SEO and analytics capacity to agencies that sell the work but can't staff it full time. Blocks of hours, billed monthly, white label by default.
Not sure which one fits?
Tell me what's going on in your own words. I'll point you to the smallest thing that helps, and if that's just a bit of free advice, so be it. I take on a handful of projects at a time, so I'll always be straight about fit and timing.
eric@ericlander.com