Plain-English perspective on SEO, analytics, and AI-era visibility. I've been writing through every big shift in how people find things, and I share what's actually holding up, not the hype.
Everyone’s being asked some version of this right now, and it’s coming from every direction – executives, clients, designers, developers, the person who just saw a competitor mentioned somewhere they weren’t. The answer almost everyone reaches for is content and…
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Google added an “AI Assistant” channel to GA4 this year. If you’ve opened your acquisition reports lately and noticed a new bucket sitting alongside…
Read →A practical, repeatable way to find out what ChatGPT, Google's AI Overviews and Gemini, Perplexity, and Copilot already believe about you, and where to…
Read →“AI-friendly content” isn’t a new specialty. It’s mostly the modern name for content that’s useful, clearly structured, honestly sourced, and measured instead of assumed.
Read →Search is becoming conversational. Google’s AI Overviews, Bing’s Deep Search, and answer engines like Perplexity are changing how people discover information. Pages that rank…
Read →There’s been a lot of buzz lately about AI-powered search and how it’s impacting organic traffic. Headlines tell you that you’re losing clicks, impressions…
Read →If you’ve just inherited a website — whether through an agency handoff, internal team transfer, or acquisition — you’re likely asking the same first…
Read →The archive runs back to 2013, through Panda, Mobilegeddon, and every shift since. Browse all posts →
Most of what gets breathlessly announced is a remix of something that already worked. I write to separate the genuinely new from the repackaged, so you can spend your attention on what lasts.
If something here made you wonder about your own site, that's a good enough reason to reach out. Tell me what's on your mind, no pressure and no jargon required.