Plain-English perspective on SEO, analytics, and AI-era visibility. I've been writing through every big shift in how people find things, and I share what's actually holding up, not the hype.
“AI-friendly content” isn’t a new specialty. It’s mostly the modern name for content that’s useful, clearly structured, honestly sourced, and measured instead of assumed.
Read the article →
Search is becoming conversational. Google’s AI Overviews, Bing’s Deep Search, and answer engines like Perplexity are changing how people discover information. Pages that rank…
Read →There’s been a lot of buzz lately about AI-powered search and how it’s impacting organic traffic. Headlines tell you that you’re losing clicks, impressions…
Read →If you’ve just inherited a website — whether through an agency handoff, internal team transfer, or acquisition — you’re likely asking the same first…
Read →Whether you are working in-house or within an agency environment, you have probably had difficulties getting others to support your ideas and help to…
Read →Google unleashed their mobile update, affectionally named “Mobilegeddon†back on April 21st, 2015. Thanks to the update being first introduced to site administrators through…
Read →Earlier this week, Barry Schwartz of Search Engine Roundtable gathered links from discussion boards and solicited responses from Google regarding a possible algorithm update…
Read →The archive runs back to 2013, through Panda, Mobilegeddon, and every shift since. Browse all posts →
Most of what gets breathlessly announced is a remix of something that already worked. I write to separate the genuinely new from the repackaged, so you can spend your attention on what lasts.
If something here made you wonder about your own site, that's a good enough reason to reach out. Tell me what's on your mind, no pressure and no jargon required.