Plain-English perspective on SEO, analytics, and AI-era visibility. I've been writing through every big shift in how people find things, and I share what's actually holding up, not the hype.
Google added an “AI Assistant” channel to GA4 this year. If you’ve opened your acquisition reports lately and noticed a new bucket sitting alongside Organic Search and Referral, that’s it. It’s real, it’s free, and you didn’t have to do…
Read the article →
A practical, repeatable way to find out what ChatGPT, Google's AI Overviews and Gemini, Perplexity, and Copilot already believe about you, and where to…
Read →“AI-friendly content” isn’t a new specialty. It’s mostly the modern name for content that’s useful, clearly structured, honestly sourced, and measured instead of assumed.
Read →Search is becoming conversational. Google’s AI Overviews, Bing’s Deep Search, and answer engines like Perplexity are changing how people discover information. Pages that rank…
Read →There’s been a lot of buzz lately about AI-powered search and how it’s impacting organic traffic. Headlines tell you that you’re losing clicks, impressions…
Read →If you’ve just inherited a website — whether through an agency handoff, internal team transfer, or acquisition — you’re likely asking the same first…
Read →If you have been involved in search engine optimization over the past few years, you have likely come across Search Engine Land’s Periodic Table…
Read →The archive runs back to 2013, through Panda, Mobilegeddon, and every shift since. Browse all posts →
Most of what gets breathlessly announced is a remix of something that already worked. I write to separate the genuinely new from the repackaged, so you can spend your attention on what lasts.
If something here made you wonder about your own site, that's a good enough reason to reach out. Tell me what's on your mind, no pressure and no jargon required.