SEO Consultant. Analytics Strategist. Trusted Advisor.
With more than 25 years of hands-on experience in search engine optimization and digital strategy, I help organizations navigate the complexities of visibility, measurement, and performance online.
From Fortune 100 companies to early-stage startups, I’ve worked alongside marketing leaders, internal teams, and agency partners to unlock organic growth, reduce dependency on paid media, and make analytics actually useful. Whether you’re tackling a full-scale migration, integrating GA4 and Looker Studio, or trying to close gaps your competitors are capitalizing on — I bring clarity, structure, and results.
Why Clients Work With Me
- Experience with Impact. Led global campaigns, advised M&A transitions, and rebuilt SEO foundations for enterprise and startup environments.
- Independent & Objective. I embed directly into teams to deliver fast, focused strategy without fluff or filler.
- Reporting That Makes Sense. I build GA4 and Looker Studio dashboards executives can actually use.
- Built for Scalability. My work emphasizes systems, not hacks — designed to scale and last.
Core Specialties & Service Offerings
- Technical SEO Audits & Post-Migration Reviews
- GA4 + Looker Studio Dashboard Builds
- Competitive Landscape & Opportunity Analysis
- Structured Data & AI-Ready Optimization
- Affiliate Monetization Strategy
- WordPress Performance Optimization
- Scalable Content Architecture & Taxonomy
- Analytics Tagging via Google Tag Manager
Who I Work With
- In-House Marketing Teams looking for senior-level SEO leadership
- Agencies needing reliable white-label or overflow SEO/analytics help
- Founders & Business Owners looking to improve ROI and reduce ad spend
- Product Managers integrating analytics into product dev cycles
- Private Equity & M&A Firms assessing digital opportunity and risk
Recognition & Contributions
- Speaker at SMX, Affiliate Summit, and other marketing conferences
- Published in Search Engine Journal, Search Engine Guide, and more
- Contributor to Google’s Web Quality Standards discussions
- Co-founder of two successful digital agencies in the Boston market
- Author of 900+ SEO articles, audits, and client reports
Let’s Talk
If you’re looking for a strategic partner who understands both the technical and human side of SEO, analytics, and digital performance — I’d love to connect. Whether you need a one-time audit or ongoing support, I can tailor a solution that fits your goals and your growth.
Contact me here to get started.
Connect with me on LinkedIn.