Browsed by
Author: Eric Lander

Organizational Buy In for SEO Projects
7 Ways to Win Organizational Buy-In for SEO Projects

7 Ways to Win Organizational Buy-In for SEO Projects

Comments 0 Comment

Whether you are working in-house or within an agency environment, you have probably had difficulties getting others to support your ideas and help to see them through. For an SEO, though, cross-functional collaboration is critical. Here are some effective ways that I have learned throughout the years to help win others over and help you to see your project through: Establish Vision & Strategies for Success Motivating others to support your efforts is much easier when they can visualize how…

Read More Read More

Google Mobilegeddon
105 Days Later,  Google’s “Mobilegeddon” Has Been Forgotten

105 Days Later,  Google’s “Mobilegeddon” Has Been Forgotten

Comments 0 Comment

Google unleashed their mobile update, affectionally named “Mobilegeddon” back on April 21st, 2015. Thanks to the update being first introduced to site administrators through Google’s Webmaster Tools interface (since renamed Search Console) – the web marketing industry was, in a word, scared. For the first time in years, Google was forthcoming with details on an algorithmic update. The search marketing industry knew exactly when to expect the update to be released. We knew what Google was looking to emphasize, demote…

Read More Read More

Google Panda 4.2 Discussion
Google Panda 4.2: “New” Spam Algorithm or Just an Update?

Google Panda 4.2: “New” Spam Algorithm or Just an Update?

Comments 0 Comment

Earlier this week, Barry Schwartz of Search Engine Roundtable gathered links from discussion boards and solicited responses from Google regarding a possible algorithm update in the wake of Panda 4.2 having been announced. The theories, centered around observations in online discussions, are that the algorithm was most noticeable by site owners and marketers previously affected by Penguin updates in the past. In the past 10 days or so, I’ve observed a number of significant changes in highly competitive (often littered…

Read More Read More

Periodic Table of SEO Success Factors - Survey is Out Now
Help Shape Search Engine Land’s New Periodic Table of SEO Success Factors

Help Shape Search Engine Land’s New Periodic Table of SEO Success Factors

Comments 0 Comment

If you have been involved in search engine optimization over the past few years, you have likely come across Search Engine Land’s Periodic Table of SEO Success Factors. Whether I’m working on a consulting arrangement with one of my clients or I’m working with my staff at the agency – the printouts are everywhere – from cubicle walls to internal training binders. The value of the table is simple; It shows you in clear and concise ways how all of…

Read More Read More

Mobile SEO Tips from #SEOChat Community

Mobile SEO Tips from #SEOChat Community

Comments 0 Comment

Over the past year we have seen mobile search queries surpass those conducted on desktop environments. In that time I have seen agency marketers, web designers and standalone webmasters all scramble to solve for a variety of challenges, including: Reliably displaying content to support full topical comprehension on smaller screens Capture and utilize device level analytics for improved content marketing initiatives Prioritize technical aspects of on-page and on-site optimization for improved organic search performance Utilize responsive design capabilities to promote mobile-specific calls to…

Read More Read More

3 Common Issues Found in Recent SEO Audits

3 Common Issues Found in Recent SEO Audits

Comments 1 comment

I have worked on building my SEO Audit and Site Review business over the past year. In doing so, I have had the opportunity to work with everyone from entrepreneurs trying to run a company themselves, right on through to Fortune 500 companies. Amazingly, many of the mistakes or issues I come across are consistent across the board – regardless of who’s responsible or how large the site is. Three of the most common issues I’ve found so far in…

Read More Read More