Search is becoming conversational. Google’s AI Overviews, Bing’s Deep Search, and answer engines like Perplexity are changing how people discover information. Pages that rank first organically are no longer guaranteed the spotlight. SE Ranking’s AI Mode research found that only 14% of the URLs cited by the model overlap with the top ten organic results, and nearly … Read more
There’s been a lot of buzz lately about AI-powered search and how it’s impacting organic traffic. Headlines tell you that you’re losing clicks, impressions are tanking, and AI is cannibalizing everything. Some reports even cite 40%+ drops for top publishers. That’s not just alarming — it’s paralyzing. But here’s the truth: this isn’t the full … Read more
If you’ve just inherited a website — whether through an agency handoff, internal team transfer, or acquisition — you’re likely asking the same first question I always do: What am I working with here? If you’ve ever found yourself staring at an unfamiliar site and wondering where to start, this triage guide is for you. … Read more
Whether you are working in-house or within an agency environment, you have probably had difficulties getting others to support your ideas and help to see them through. For an SEO, though, cross-functional collaboration is critical. Here are some effective ways that I have learned throughout the years to help win others over and help you … Read more
I have worked on building my SEO Audit and Site Review business over the past year. In doing so, I have had the opportunity to work with everyone from entrepreneurs trying to run a company themselves, right on through to Fortune 500 companies. Amazingly, many of the mistakes or issues I come across are consistent … Read more
Aside from Hurricane Irene, August of 2011 was just an ordinary month capping off an otherwise ordinary New England summer. Little did I know, it was the last month in which I had full control over my career. Living in the suburbs midway between Boston and Providence, I visited my job’s home office in Southern … Read more