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Category: Search Optimization & Marketing

Save $1,750 on Comprehensive SEO Audits & Site Reviews for a Limited Time (Just $750!)

Save $1,750 on Comprehensive SEO Audits & Site Reviews for a Limited Time (Just $750!)

For the past five years, I’ve provided Comprehensive SEO Audits for a retail price of $2,500 here on my website. They’ve been very well received and have helped many clients to enjoy years of improved site visibility and SEO performance. For a short time (through August 15, 2022) I’m willing to knock 70% of that cost off of these projects and offer that same service for $750 for select buyers. I’m doing this because I want to bring my site…

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7 Ways to Win Organizational Buy-In for SEO Projects

7 Ways to Win Organizational Buy-In for SEO Projects

Whether you are working in-house or within an agency environment, you have probably had difficulties getting others to support your ideas and help to see them through. For an SEO, though, cross-functional collaboration is critical. Here are some effective ways that I have learned throughout the years to help win others over and help you to see your project through: Establish Vision & Strategies for Success Motivating others to support your efforts is much easier when they can visualize how…

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3 Common Issues Found in Recent SEO Audits

3 Common Issues Found in Recent SEO Audits

I have worked on building my SEO Audit and Site Review business over the past year. In doing so, I have had the opportunity to work with everyone from entrepreneurs trying to run a company themselves, right on through to Fortune 500 companies. Amazingly, many of the mistakes or issues I come across are consistent across the board – regardless of who’s responsible or how large the site is. Three of the most common issues I’ve found so far in…

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5 Things I’ve Learned as a Job Jumper

5 Things I’ve Learned as a Job Jumper

Aside from Hurricane Irene, August of 2011 was just an ordinary month capping off an otherwise ordinary New England summer. Little did I know, it was the last month in which I had full control over my career. Living in the suburbs midway between Boston and Providence, I visited my job’s home office in Southern California quite often. For three years I flew out every other month, and for me – it was the perfect setup. Being the lone guy…

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Google Megasitelinks: An “Algorithmic Change” to Google Sitelinks

Google Megasitelinks: An “Algorithmic Change” to Google Sitelinks

One of the bigger pieces of search industry news today is that Google has released an algorithmic change they’re calling “Megasitelinks.” A Quick Primer on Google Megasitelinks Aside from having a completely uninspiring codename, here’s what we know about Google Megasitelinks: Megasitelinks are part of 30 search quality improvements Google worked on in December, 2011. Being touted as an improvement to the existing Sitelinks display algorithm. Said to use visitor’s location in search results to emphasize most important content in…

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Is Google an Innovator or Bully? [Open Discussion]

Is Google an Innovator or Bully? [Open Discussion]

Earlier today Jim Spencer from JBS Partners commented on Google’s decision to acquire Motorola’s mobile phone business. His comments got me thinking about why Google would pay $12.5 billion — offering the company a 61% premium on their going rate — to get a deal done now. Jim was careful in his commentary, indicating that others have steadfastly defended Google’s innovation to him. I found that a bit funny since that perspective was shared just a month after they cloned Facebook…

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