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Save $1,750 on Comprehensive SEO Audits & Site Reviews for a Limited Time (Just $750!)

Save $1,750 on Comprehensive SEO Audits & Site Reviews for a Limited Time (Just $750!)

For the past five years, I’ve provided Comprehensive SEO Audits for a retail price of $2,500 here on my website. They’ve been very well received and have helped many clients to enjoy years of improved site visibility and SEO performance. For a short time (through August 15, 2022) I’m willing to knock 70% of that cost off of these projects and offer that same service for $750 for select buyers. I’m doing this because I want to bring my site…

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7 Ways to Win Organizational Buy-In for SEO Projects

7 Ways to Win Organizational Buy-In for SEO Projects

Whether you are working in-house or within an agency environment, you have probably had difficulties getting others to support your ideas and help to see them through. For an SEO, though, cross-functional collaboration is critical. Here are some effective ways that I have learned throughout the years to help win others over and help you to see your project through: Establish Vision & Strategies for Success Motivating others to support your efforts is much easier when they can visualize how…

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105 Days Later,  Google’s “Mobilegeddon” Has Been Forgotten

105 Days Later,  Google’s “Mobilegeddon” Has Been Forgotten

Google unleashed their mobile update, affectionally named “Mobilegeddon” back on April 21st, 2015. Thanks to the update being first introduced to site administrators through Google’s Webmaster Tools interface (since renamed Search Console) – the web marketing industry was, in a word, scared. For the first time in years, Google was forthcoming with details on an algorithmic update. The search marketing industry knew exactly when to expect the update to be released. We knew what Google was looking to emphasize, demote…

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Google Panda 4.2: “New” Spam Algorithm or Just an Update?

Google Panda 4.2: “New” Spam Algorithm or Just an Update?

Earlier this week, Barry Schwartz of Search Engine Roundtable gathered links from discussion boards and solicited responses from Google regarding a possible algorithm update in the wake of Panda 4.2 having been announced. The theories, centered around observations in online discussions, are that the algorithm was most noticeable by site owners and marketers previously affected by Penguin updates in the past. In the past 10 days or so, I’ve observed a number of significant changes in highly competitive (often littered…

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Help Shape Search Engine Land’s New Periodic Table of SEO Success Factors

Help Shape Search Engine Land’s New Periodic Table of SEO Success Factors

If you have been involved in search engine optimization over the past few years, you have likely come across Search Engine Land’s Periodic Table of SEO Success Factors. Whether I’m working on a consulting arrangement with one of my clients or I’m working with my staff at the agency – the printouts are everywhere – from cubicle walls to internal training binders. The value of the table is simple; It shows you in clear and concise ways how all of…

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Mobile SEO Tips from #SEOChat Community

Mobile SEO Tips from #SEOChat Community

Over the past year we have seen mobile search queries surpass those conducted on desktop environments. In that time I have seen agency marketers, web designers and standalone webmasters all scramble to solve for a variety of challenges, including: Reliably displaying content to support full topical comprehension on smaller screens Capture and utilize device level analytics for improved content marketing initiatives Prioritize technical aspects of on-page and on-site optimization for improved organic search performance Utilize responsive design capabilities to promote mobile-specific calls to…

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