Google added an “AI Assistant” channel to GA4 this year. If you’ve opened your acquisition reports lately and noticed a new bucket sitting alongside Organic Search and Referral, that’s it. It’s real, it’s free, and you didn’t have to do anything to get it. It’s also, on its own, not enough. Not because Google did … Read more
A practical, repeatable way to find out what ChatGPT, Google’s AI Overviews and Gemini, Perplexity, and Copilot already believe about you, and where to actually invest your content and positioning effort next.
“AI-friendly content” isn’t a new specialty. It’s mostly the modern name for content that’s useful, clearly structured, honestly sourced, and measured instead of assumed.
Search is becoming conversational. Google’s AI Overviews, Bing’s Deep Search, and answer engines like Perplexity are changing how people discover information. Pages that rank first organically are no longer guaranteed the spotlight. SE Ranking’s AI Mode research found that only 14% of the URLs cited by the model overlap with the top ten organic results, and nearly … Read more
There’s been a lot of buzz lately about AI-powered search and how it’s impacting organic traffic. Headlines tell you that you’re losing clicks, impressions are tanking, and AI is cannibalizing everything. Some reports even cite 40%+ drops for top publishers. That’s not just alarming — it’s paralyzing. But here’s the truth: this isn’t the full … Read more
If you’ve just inherited a website — whether through an agency handoff, internal team transfer, or acquisition — you’re likely asking the same first question I always do: What am I working with here? If you’ve ever found yourself staring at an unfamiliar site and wondering where to start, this triage guide is for you. … Read more