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Month: January 2007

Outraged by Google’s Updated AdSense Policy

January 23, 2007January 17, 2007 by Eric Lander

While I’m no expert on contextual advertising programs, I use them on my sites and often recommend them to clients. I really just browse what the experts have to offer on their sites, forums and blogs. On days like today when Google updates their AdSense policy — I tune into Jensense, the blog of DigitalPoint … Read more

Categories Search Optimization & Marketing 10 Comments

Awaiting the Launch of SponsoredReviews

January 23, 2007January 16, 2007 by Eric Lander

A little over a month I decided to finally sign up for an account on PayPerPost. After talking to Gerhart about it on AIM one night, he recommended that I check out ReviewMe. In short, I’m very impressed with ReviewMe, and not so much with PayPerPost. Still, there’s a new company to add to the … Read more

Categories Search Optimization & Marketing 1 Comment

Wikiseek Launches, Provides Unimpressive Results

January 23, 2007January 16, 2007 by Eric Lander

I just read some of the thread on WebmasterWorld, and wanted to offer my thoughts on Wikiseek. Wikiseek is a new search engine that I had not heard about up until today. Maybe I’m living under a rock — maybe not. But so far, I’m impressed.The basis of Wikiseek is incredibly simple, as the about … Read more

Categories Search Optimization & Marketing 1 Comment

The Search Industry’s Most Influential Events of 2006

June 10, 2011January 15, 2007 by Eric Lander

It’s common to look back upon the past year and reflect upon all that has changed through twelve short months. For an industry as dynamic as that of search engine marketing — that’s certainly true. While I’m a solid two weeks late on my own schedule, I still wanted to share what I saw as … Read more

Categories Search Optimization & Marketing 1 Comment

Policy Change for AdSense & Images

January 23, 2007January 15, 2007 by Eric Lander

It’s a bit dated now, but it’s worth discussing. AdSense has finally put their foot down on one of those gray areas of contextual advertising — images alongside ads. I first came across this being used on Wrecked Exotics, and was immediately impressed. In short, on pages like this one the design was such that … Read more

Categories Search Optimization & Marketing Leave a comment

Improving CTR on Google AdWords

January 15, 2007 by Eric Lander

I caught this tip over on ShoeMoney, and it’s certainly something that should be tried out… Notice how the bold words form a arrow like > ? That is a nice eye tracking trick that for me increased clicks by about 25% in ANY SPOT. Discovering this for me was a HUGE THING because more … Read more

Categories Search Optimization & Marketing Leave a comment
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About Me…

Hi, I’m Eric — an SEO & analytics strategist who turns search data and generative AI into growth for local businesses, fast-moving startups, and established brands.

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