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Search Optimization & Marketing

Policy Change for AdSense & Images

January 23, 2007January 15, 2007 by Eric Lander

It’s a bit dated now, but it’s worth discussing. AdSense has finally put their foot down on one of those gray areas of contextual advertising — images alongside ads. I first came across this being used on Wrecked Exotics, and was immediately impressed. In short, on pages like this one the design was such that … Read more

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Improving CTR on Google AdWords

January 15, 2007 by Eric Lander

I caught this tip over on ShoeMoney, and it’s certainly something that should be tried out… Notice how the bold words form a arrow like > ? That is a nice eye tracking trick that for me increased clicks by about 25% in ANY SPOT. Discovering this for me was a HUGE THING because more … Read more

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About Me…

Hi, I’m Eric — an SEO & analytics strategist who turns search data and generative AI into growth for local businesses, fast-moving startups, and established brands.

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