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Search Optimization & Marketing

Stop With the Excuses: Free Traffic is Possible

June 10, 2011January 20, 2007 by Eric Lander

I had the rare chance to sit down with a former colleague last week for the sake of comparing notes and discussing strategy in the ever evolving SEM landscape. Over coffee, he told me that there was no way to successfully market a web site without committing money to it for directory inclusion, PPC efforts … Read more

Categories Search Optimization & Marketing 2 Comments

Google’s Direct Response on AdSense Policy & Competitive Ads

January 23, 2007January 19, 2007 by Eric Lander

As you can tell from my last blog post, I was upset with Google’s changes to their AdSense policy. My reaction to the update was obviously a passionate one — but one that I may now not be so upset with thanks to some direct clarification on the matter. The primary issue I had with … Read more

Categories Search Optimization & Marketing 3 Comments

Outraged by Google’s Updated AdSense Policy

January 23, 2007January 17, 2007 by Eric Lander

While I’m no expert on contextual advertising programs, I use them on my sites and often recommend them to clients. I really just browse what the experts have to offer on their sites, forums and blogs. On days like today when Google updates their AdSense policy — I tune into Jensense, the blog of DigitalPoint … Read more

Categories Search Optimization & Marketing 10 Comments

Awaiting the Launch of SponsoredReviews

January 23, 2007January 16, 2007 by Eric Lander

A little over a month I decided to finally sign up for an account on PayPerPost. After talking to Gerhart about it on AIM one night, he recommended that I check out ReviewMe. In short, I’m very impressed with ReviewMe, and not so much with PayPerPost. Still, there’s a new company to add to the … Read more

Categories Search Optimization & Marketing 1 Comment

Wikiseek Launches, Provides Unimpressive Results

January 23, 2007January 16, 2007 by Eric Lander

I just read some of the thread on WebmasterWorld, and wanted to offer my thoughts on Wikiseek. Wikiseek is a new search engine that I had not heard about up until today. Maybe I’m living under a rock — maybe not. But so far, I’m impressed.The basis of Wikiseek is incredibly simple, as the about … Read more

Categories Search Optimization & Marketing 1 Comment

The Search Industry’s Most Influential Events of 2006

June 10, 2011January 15, 2007 by Eric Lander

It’s common to look back upon the past year and reflect upon all that has changed through twelve short months. For an industry as dynamic as that of search engine marketing — that’s certainly true. While I’m a solid two weeks late on my own schedule, I still wanted to share what I saw as … Read more

Categories Search Optimization & Marketing 1 Comment
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About Me…

Hi, I’m Eric — an SEO & analytics strategist who turns search data and generative AI into growth for local businesses, fast-moving startups, and established brands.

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