AI & LLM

Everyone’s being asked some version of this right now, and it’s coming from every direction – executives, clients, designers, developers, the person who just saw a competitor mentioned somewhere they weren’t. The answer almost everyone reaches for is content and strategy, and sometimes that’s the right answer. But many times, it’s not, and it’s worth … Read more

A practical, repeatable way to find out what ChatGPT, Google’s AI Overviews and Gemini, Perplexity, and Copilot already believe about you, and where to actually invest your content and positioning effort next.

“AI-friendly content” isn’t a new specialty. It’s mostly the modern name for content that’s useful, clearly structured, honestly sourced, and measured instead of assumed.