The Limits of GA4’s AI Assistant Channel, and How to Build Far Better in Data Studio
Google added an “AI Assistant” channel to GA4 this year. If you’ve opened your acquisition reports lately and noticed a new bucket sitting alongside Organic Search and Referral, that’s it. It’s real, it’s free, and you didn’t have to do anything to get it. It’s also, on its own, not enough. Not because Google did … Read more