Search is becoming conversational. Google’s AI Overviews, Bing’s Deep Search, and answer engines like Perplexity are changing how people discover information. Pages that rank first organically are no longer guaranteed the spotlight. SE Ranking’s AI Mode research found that only 14% of the URLs cited by the model overlap with the top ten organic results, and nearly … Read more
There’s been a lot of buzz lately about AI-powered search and how it’s impacting organic traffic. Headlines tell you that you’re losing clicks, impressions are tanking, and AI is cannibalizing everything. Some reports even cite 40%+ drops for top publishers. That’s not just alarming — it’s paralyzing. But here’s the truth: this isn’t the full … Read more
If you’ve just inherited a website — whether through an agency handoff, internal team transfer, or acquisition — you’re likely asking the same first question I always do: What am I working with here? If you’ve ever found yourself staring at an unfamiliar site and wondering where to start, this triage guide is for you. … Read more
If you have been involved in search engine optimization over the past few years, you have likely come across Search Engine Land’s Periodic Table of SEO Success Factors. Whether I’m working on a consulting arrangement with one of my clients or I’m working with my staff at the agency – the printouts are everywhere – … Read more
Late last week I found myself watching a documentary on organized crime in New York City. Focused on the Gambino crime family, this documentary illustrated how the mafia (which included the Gambino and other families that made up the Cosa Nostra) had their hands in on nearly every facet of city life. From restaurants and delivery trucks to corrupting the law enforcement and legal systems – the organization was in control.
Google Sitelinks is an automated program that displays between three and eight indented links for the top ranking website shown for particular search query. This blog post is dedicated to my research of the Google Sitelinks program and will include a number of examples, theories and best practices. Preface On Tuesday October 7, 2008, I … Read more