If you have been involved in search engine optimization over the past few years, you have likely come across Search Engine Land’s Periodic Table of SEO Success Factors. Whether I’m working on a consulting arrangement with one of my clients or I’m working with my staff at the agency – the printouts are everywhere – … Read more
Over the past year we have seen mobile search queries surpass those conducted on desktop environments. In that time I have seen agency marketers, web designers and standalone webmasters all scramble to solve for a variety of challenges, including: Reliably displaying content to support full topical comprehension on smaller screens Capture and utilize device level analytics for improved … Read more
I have worked on building my SEO Audit and Site Review business over the past year. In doing so, I have had the opportunity to work with everyone from entrepreneurs trying to run a company themselves, right on through to Fortune 500 companies. Amazingly, many of the mistakes or issues I come across are consistent … Read more
Reviving my blog and making a commitment towards building new content means that I have to contend with an all too familiar problem: I never know what to write about next. As tends to be the case with blogs lacking new content for years at a time, my regular audience has waned a bit. When … Read more
Aside from Hurricane Irene, August of 2011 was just an ordinary month capping off an otherwise ordinary New England summer. Little did I know, it was the last month in which I had full control over my career. Living in the suburbs midway between Boston and Providence, I visited my job’s home office in Southern … Read more
I feel like I have written a few of these over the years, but it’s once again that time. I’ve been neglecting my blog, my personal brand – and perhaps failing to share some opinions insights on the search marketing industry. I’m actively working on a series of draft posts – but here’s a short … Read more