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Category: Local Search Optimization

Entrepreneur Author Gives Poor Local Search Advice

Entrepreneur Author Gives Poor Local Search Advice

The Spring 2009 issue of Entrepreneur Startups features an article written by Kim T. Gordon called Big Results on a Small Budget. The focus of the short article is in providing small business owners with four marketing suggestions that are tailored to those on a tight budget. While I was certainly happy to see search marketing involved, I don’t much agree with Kim’s suggestion: Use local paid search. When your prospects search online, who will they find first, you or…

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Ranting on Criticism, Innovation, Ethics and Conversation

Ranting on Criticism, Innovation, Ethics and Conversation

Criticism and innovation are nothing new to our small, opinionated and fiery industry. If you’re not truly  passionate about search, you’re not going to make it in this space. At least not long. I was reminded of how passionate I can become when I was speaking Monday night. I said a few things that in may have rubbed people the wrong way. While my first inclination was to apologize – I opted not to. That’s because ethical practices are becoming…

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David Mihm’s Local Search Ranking Factors

David Mihm’s Local Search Ranking Factors

Back in February I spoke on a panel with Gab Goldenberg and Chris Silver Smith on Local Search and Blended Results. SMX West was a fantastic show – and while I know a lot about local search marketing – I realized that there’s always another angle to view things from. I chalk that up to being jaded into a routine where I’m working within a specific niche of local search listings. Trends and ranking criteria that I view (and sadly…

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BOTW Local Launches Beta of Local Search & Social Platform

BOTW Local Launches Beta of Local Search & Social Platform

Yesterday I posted a small review of BOTW Local on Search Engine Journal and referenced the Beta launch they announced on June 18th. It’s worth recapping here as well because frankly, the system kicks ass when it’s responsive. I’ve noticed a few delays in using the system today, but this is a Beta service right now, so I’m willing to forgive BOTW. The most important thing here though is that it’s a free resource for those who don’t have a…

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