Skip to content

Eric Lander

  • Home
  • Services
  • About
  • Insights
  • Contact

Local Search Optimization

Entrepreneur Author Gives Poor Local Search Advice

March 28, 2009 by Eric Lander

The Spring 2009 issue of Entrepreneur Startups features an article written by Kim T. Gordon called Big Results on a Small Budget. The focus of the short article is in providing small business owners with four marketing suggestions that are tailored to those on a tight budget. While I was certainly happy to see search … Read more

Categories Local Search Optimization, Search Optimization & Marketing 7 Comments

David Mihm’s Local Search Ranking Factors

June 24, 2008 by Eric Lander

Back in February I spoke on a panel with Gab Goldenberg and Chris Silver Smith on Local Search and Blended Results. SMX West was a fantastic show – and while I know a lot about local search marketing – I realized that there’s always another angle to view things from. I chalk that up to … Read more

Categories Local Search Optimization 2 Comments

BOTW Local Launches Beta of Local Search & Social Platform

June 24, 2008 by Eric Lander

Yesterday I posted a small review of BOTW Local on Search Engine Journal and referenced the Beta launch they announced on June 18th. It’s worth recapping here as well because frankly, the system kicks ass when it’s responsive. I’ve noticed a few delays in using the system today, but this is a Beta service right … Read more

Categories Local Search Optimization 2 Comments

About Me…

Hi, I’m Eric — an SEO & analytics strategist who turns search data and generative AI into growth for local businesses, fast-moving startups, and established brands.

AI Impact Analysis

A custom review to assess SEO impact of AI Overviews on YOUR website.
$295

View Details →

Recent Posts

  • The Practical SEO Guide to Creating AI-Eligible Content
  • Is AI Really Stealing Your Clicks? How to Investigate Without Panic
  • SEO Triage: What I Look at First When Taking Over a Website
© 2025 Eric Lander • Built with GeneratePress