It’s worth recapping here as well because frankly, the system kicks ass when it’s responsive. I’ve noticed a few delays in using the system today, but this is a Beta service right now, so I’m willing to forgive BOTW.
The most important thing here though is that it’s a free resource for those who don’t have a website up and running. In my article I made reference to the fact that there’s only limited markets (Miami, New York, Los Angeles, Houston, Dallas, Chicago and Austin) being fully spidered, right? So, I started little test to see if these pages are ranking yet, but I couldn’t find too much. Still, with the clout that BOTW carries in our space, it should be little to no time at all before these pages are being indexed prominently.
Once that happens, we should assume BOTW Local profiles will become a larger part of reputation management campaigns too. So, get familiar with the system now. You know how early adopters always profit from their engagement and familiarity with social tools.
Oddly, with more than 16 million listings – the service is in beta. It’s scary when you think of just how many establishments there are out there that need to be properly represented. Go get started with their Jump Start program which includes free listings and upgradeable profiles.