Plain-English perspective on SEO, analytics, and AI-era visibility. I've been writing through every big shift in how people find things, and I share what's actually holding up, not the hype.
Search is becoming conversational. Google’s AI Overviews, Bing’s Deep Search, and answer engines like Perplexity are changing how people discover information. Pages that rank first organically are no longer guaranteed the spotlight. SE Ranking’s AI Mode research found that only 14% of…
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There’s been a lot of buzz lately about AI-powered search and how it’s impacting organic traffic. Headlines tell you that you’re losing clicks, impressions…
Read →If you’ve just inherited a website — whether through an agency handoff, internal team transfer, or acquisition — you’re likely asking the same first…
Read →If you have been involved in search engine optimization over the past few years, you have likely come across Search Engine Land’s Periodic Table…
Read →Late last week I found myself watching a documentary on organized crime in New York City. Focused on the Gambino crime family, this documentary…
Read →Google Sitelinks is an automated program that displays between three and eight indented links for the top ranking website shown for particular search query. …
Read →If you’ve seen Tynt, you may think it’s cool. That is of course if you’re a 10th grader and your parents are hip enough…
Read →The archive runs back to 2013, through Panda, Mobilegeddon, and every shift since. Browse all posts →
Most of what gets breathlessly announced is a remix of something that already worked. I write to separate the genuinely new from the repackaged, so you can spend your attention on what lasts.
If something here made you wonder about your own site, that's a good enough reason to reach out. Tell me what's on your mind, no pressure and no jargon required.