If you’ve just inherited a website — whether through an agency handoff, internal team transfer, or acquisition — you’re likely asking the same first question I always do: What am I working with here? If you’ve ever found yourself staring at an unfamiliar site and wondering where to start, this triage guide is for you. … Read more
If you have been involved in search engine optimization over the past few years, you have likely come across Search Engine Land’s Periodic Table of SEO Success Factors. Whether I’m working on a consulting arrangement with one of my clients or I’m working with my staff at the agency – the printouts are everywhere – … Read more
Late last week I found myself watching a documentary on organized crime in New York City. Focused on the Gambino crime family, this documentary illustrated how the mafia (which included the Gambino and other families that made up the Cosa Nostra) had their hands in on nearly every facet of city life. From restaurants and delivery trucks to corrupting the law enforcement and legal systems – the organization was in control.
It doesn’t matter what sort of web analytics suite you choose to use… If you’re not actively reviewing your log files, you’re missing out on some key data and reporting metrics. Today’s blog post is all about log files and how you can begin using them to learn more about what is happening on your … Read more
Google Sitelinks is an automated program that displays between three and eight indented links for the top ranking website shown for particular search query. This blog post is dedicated to my research of the Google Sitelinks program and will include a number of examples, theories and best practices. Preface On Tuesday October 7, 2008, I … Read more
If you’ve seen Tynt, you may think it’s cool. That is of course if you’re a 10th grader and your parents are hip enough to let you on something other than MySpace or Facebook. The trouble is, Tynt is a straight up invasion of site owner content. They’re re-purposing all of your hard work and … Read more