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Month: March 2009

An Introduction to Log File Analysis for SEOs & Webmasters

An Introduction to Log File Analysis for SEOs & Webmasters

It doesn’t matter what sort of web analytics suite you choose to use… If you’re not actively reviewing your log files, you’re missing out on some key data and reporting metrics. Today’s blog post is all about log files and how you can begin using them to learn more about what is happening on your web site. My goal here is to encourage you to the point of using log files on a regular basis to better tune up your…

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Entrepreneur Author Gives Poor Local Search Advice

Entrepreneur Author Gives Poor Local Search Advice

The Spring 2009 issue of Entrepreneur Startups features an article written by Kim T. Gordon called Big Results on a Small Budget. The focus of the short article is in providing small business owners with four marketing suggestions that are tailored to those on a tight budget. While I was certainly happy to see search marketing involved, I don’t much agree with Kim’s suggestion: Use local paid search. When your prospects search online, who will they find first, you or…

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