Back in February I spoke on a panel with Gab Goldenberg and Chris Silver Smith on Local Search and Blended Results. SMX West was a fantastic show – and while I know a lot about local search marketing – I realized that there’s always another angle to view things from. I chalk that up to being jaded into a routine where I’m working within a specific niche of local search listings. Trends and ranking criteria that I view (and sadly…
Yesterday I posted a small review of BOTW Local on Search Engine Journal and referenced the Beta launch they announced on June 18th. It’s worth recapping here as well because frankly, the system kicks ass when it’s responsive. I’ve noticed a few delays in using the system today, but this is a Beta service right now, so I’m willing to forgive BOTW. The most important thing here though is that it’s a free resource for those who don’t have a…
For the past few months I have been advocating the use of Google Webmaster Tools to clients and friends looking to learn more about their web site. In that time, I’ve gotten a number of questions around what various areas of the tools mean, how they can be used for SEO purposes, etc. To help address potential questions, I decided to create a resource for anyone looking to get started. This isn’t exactly Earth shattering materials, but I do hope…