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Month: July 2007

Google PageRank Update? Backlinks are Climbing!

Google PageRank Update? Backlinks are Climbing!

Justin pointed this out to me earlier today and it’s seemingly true on a few domains we’ve been checking and messing with… Is this the start of the quarterly PageRank update? Boogers… No news really hitting the other sites on this. Chalk it up to a false alarm?

What You Need to Know About Landing Pages

What You Need to Know About Landing Pages

Apparently today is the day to discuss landing pages.  At the office we’ve been proactive in studying landing pages for both organic and paid search purposes.  Hell, we even launched a long awaited microsite for our clients to profit from…. though, it did come about three months after we had hoped. Why?  Because landing page optimization and design is critical… and when you get it right, you cash in big time. So, here are some links that all crossed my…

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Search Marketing: It’s All About Perspective

Search Marketing: It’s All About Perspective

Like so many other things in this world, our success can truly be defined only by our perception. If a valued client of ours tells us that we have failed — we have one of two choices for a response. First, we can side with them and agree that failure has been the result. Or, we could fight to force upon a new perception — one where a favorable outcome is shared by all. We’re marketing folks though, so we…

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Lessons in Marketing: Atmosphere & Ambiance

Lessons in Marketing: Atmosphere & Ambiance

I’m sitting right now in the corner cafe of a Barnes and Noble store in Warwick Rhode Island.  I’m heading off to meet up with my brother in law for a tux fitting for his wedding, but I’m passing some time now to get caught up with things on the laptop. As I sit here though, drinking my green tea and eating my Asiago Cheese Pretzel, I’m struck by the diversity of people approaching the counter. Trying to match the…

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Dan Crow & Barry Hook Us Up (unavilable_after & X-Robots-Tag)

Dan Crow & Barry Hook Us Up (unavilable_after & X-Robots-Tag)

Having caught Dan Crow’s initial mention last week of the unavailable_after META tag, I was pleased to see Barry do some due diligence and hook us up with some more quality information. As is often the case, you’ll never get a copy of a Google engineers presentation… Barry managed to get some examples of how to put this tag to use in his post over on SearchEngineLand called More Info On Google’s Unavailable After Meta Tag & New X-Robots-Tag In…

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David Wilkinson: Little Man, Big Time Props

David Wilkinson: Little Man, Big Time Props

I first came across David Wilkinson when he did a guest post over on ShoeMoney’s blog.  Since then, I’ve added his RSS feed to my Google Reader, and I’m anxiously awaiting his site’s launch. I’ve always believed that a lot can be learned with regards to search, and at 13 years of age — this kid is going to bust out. Give his blog a read and stay tuned to his site.  You’ll learn something from what you consider to…

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