Browsed by
Category: Ranting & Raving

Google’s Disappointed Founders Get it Wrong With Alphabet; G is for Greed

Google’s Disappointed Founders Get it Wrong With Alphabet; G is for Greed

Larry Page took to Google’s official blog yesterday to declare that “G is for Google,” and went on to tell the world that “Alphabet Inc. will replace Google Inc.” If you have not done so, please go read Larry’s announcement in it’s full context, available here. If you have read Larry’s comments – I’d like to extract a few quotes here and focus your attention on some of the words and phrases that stuck out to me… And keep in…

Read More Read More

Coca Cola’s ‘America the Beautiful’ Super Bowl Commercial: On Point, or Out of Line?

Coca Cola’s ‘America the Beautiful’ Super Bowl Commercial: On Point, or Out of Line?

As a blended Portuguese American marketer director aspiring to work with global brands who married a Scottish Native American all I can say is… How dare the third largest global brand suggest that the country I call home is beautiful after we washed ashore a few hundred years ago to steal it from its rightful owners! Perspective, like America, is indeed beautiful. <opinion>Suggesting that a global audience viewing one of the largest International sporting events should accept bigotry though, is not. </opinion>…

Read More Read More

“Sorry, I’m Late…” & Other Overused Phrases in the Workplace

“Sorry, I’m Late…” & Other Overused Phrases in the Workplace

Earlier this evening, Andrew Clarke, a fellow Associate Director at d50 Media shared an article with me via email. The article is actively passed around on LinkedIn and is showing up in a number of feeds – so perhaps you’ve already seen it. if you haven’t, it’s called Stop Using These 30 Phrases At Work! – and includes a number of gems, including these (my favorites of the list): It’s on my radar No brainer Best of breed Think outside the…

Read More Read More

Google’s Plus Sized Failure

Google’s Plus Sized Failure

A month ago I was excited about Google+. It represented something new. Something shiny. Attractive. Google had finally created something that people outside of the tech industry could get on board with. Today, just one month later, the once promising community has become useless to me. It’s just another proverbial flash in the pan on Google’s stove-top. The only difference is that more than 25 million users have tried their hand at Google+. While impressive in their acceleration towards this…

Read More Read More

Ranting on Criticism, Innovation, Ethics and Conversation

Ranting on Criticism, Innovation, Ethics and Conversation

Criticism and innovation are nothing new to our small, opinionated and fiery industry. If you’re not truly  passionate about search, you’re not going to make it in this space. At least not long. I was reminded of how passionate I can become when I was speaking Monday night. I said a few things that in may have rubbed people the wrong way. While my first inclination was to apologize – I opted not to. That’s because ethical practices are becoming…

Read More Read More

¡Yo quiero SEO! Taco Bell’s Simple SEO Failures

¡Yo quiero SEO! Taco Bell’s Simple SEO Failures

Last night I thought I wanted Taco Bell for dinner. Somehow the gastrointestinal torture was an acceptable trade off for that delicious grade D beef that was cooked about three months ago and frozen before being shipped cross country in warm container trucks. Not knowing what I wanted though, I went to check their menu online. Do a search for Taco Bell on Google. Here’s what you’ll see: Yes, their title tag is “tacobell.com”. Once I saw that, hunger subsided…

Read More Read More