Eric Lander 
Search is becoming conversational. Google’s AI Overviews, Bing’s Deep Search, and answer engines like Perplexity are changing how people discover information. Pages that rank first organically are no longer guaranteed the spotlight. SE Ranking’s AI Mode research found that only 14% of the URLs cited by the model overlap with the top ten organic results, and nearly … Read more
There’s been a lot of buzz lately about AI-powered search and how it’s impacting organic traffic. Headlines tell you that you’re losing clicks, impressions are tanking, and AI is cannibalizing everything. Some reports even cite 40%+ drops for top publishers. That’s not just alarming — it’s paralyzing. But here’s the truth: this isn’t the full … Read more
If you’ve just inherited a website — whether through an agency handoff, internal team transfer, or acquisition — you’re likely asking the same first question I always do: What am I working with here? If you’ve ever found yourself staring at an unfamiliar site and wondering where to start, this triage guide is for you. … Read more
Whether you are working in-house or within an agency environment, you have probably had difficulties getting others to support your ideas and help to see them through. For an SEO, though, cross-functional collaboration is critical. Here are some effective ways that I have learned throughout the years to help win others over and help you … Read more
Google unleashed their mobile update, affectionally named “Mobilegeddon†back on April 21st, 2015. Thanks to the update being first introduced to site administrators through Google’s Webmaster Tools interface (since renamed Search Console) – the web marketing industry was, in a word, scared. For the first time in years, Google was forthcoming with details on an … Read more
Earlier this week, Barry Schwartz of Search Engine Roundtable gathered links from discussion boards and solicited responses from Google regarding a possible algorithm update in the wake of Panda 4.2 having been announced. The theories, centered around observations in online discussions, are that the algorithm was most noticeable by site owners and marketers previously affected … Read more