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Month: January 2007

Outraged by Google’s Updated AdSense Policy

Outraged by Google’s Updated AdSense Policy

While I’m no expert on contextual advertising programs, I use them on my sites and often recommend them to clients. I really just browse what the experts have to offer on their sites, forums and blogs. On days like today when Google updates their AdSense policy — I tune into Jensense, the blog of DigitalPoint and SearchEngineWatch moderator Jennifer Slegg. Jennifer feels that the most significant change made in the AdSense policy today involves Competitive Ads and Services. The specific…

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2007: Growth and Transition in Online Marketing

2007: Growth and Transition in Online Marketing

Having recently discussed what I saw as the SEM industry’s most influential events ’06, I began noting some things that I expect to happen in 2007. While browsing eMagine’s blog earlier today, I was pleased to see Bill Gadless’ post discussing the increase in B2B’s online spending for 2007. Before reviewing that information, let me preface this by saying that I expect 2007 to be an enormous year for the industry — hence my focus on 2006’s most influential events….

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Awaiting the Launch of SponsoredReviews

Awaiting the Launch of SponsoredReviews

A little over a month I decided to finally sign up for an account on PayPerPost. After talking to Gerhart about it on AIM one night, he recommended that I check out ReviewMe. In short, I’m very impressed with ReviewMe, and not so much with PayPerPost. Still, there’s a new company to add to the mix: SponsoredReviews. Yesterday, Todd Malicoat posted on his blog that SponsoredReviews is launching soon. His blog post prompted me to review what SR is all…

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Wikiseek Launches, Provides Unimpressive Results

Wikiseek Launches, Provides Unimpressive Results

I just read some of the thread on WebmasterWorld, and wanted to offer my thoughts on Wikiseek. Wikiseek is a new search engine that I had not heard about up until today. Maybe I’m living under a rock — maybe not. But so far, I’m impressed.The basis of Wikiseek is incredibly simple, as the about page discusses… The contents of Wikiseek are restricted to Wikipedia pages and only those sites which are referenced within Wikipedia, making it an authoritative source…

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The Search Industry’s Most Influential Events of 2006

The Search Industry’s Most Influential Events of 2006

It’s common to look back upon the past year and reflect upon all that has changed through twelve short months. For an industry as dynamic as that of search engine marketing — that’s certainly true. While I’m a solid two weeks late on my own schedule, I still wanted to share what I saw as the five most influential changes of 2006 for those in the SEM game. #5 – Google Buys YouTube for $1.65 Billion Everywhere else, this is…

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Policy Change for AdSense & Images

Policy Change for AdSense & Images

It’s a bit dated now, but it’s worth discussing. AdSense has finally put their foot down on one of those gray areas of contextual advertising — images alongside ads. I first came across this being used on Wrecked Exotics, and was immediately impressed. In short, on pages like this one the design was such that small thumbnails appeared along the left hand side of the ad copy. The small thumbnails appeared at first glance to correspond to the ads next…

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