Eric Lander

While I’m no expert on contextual advertising programs, I use them on my sites and often recommend them to clients. I really just browse what the experts have to offer on their sites, forums and blogs. On days like today when Google updates their AdSense policy — I tune into Jensense, the blog of DigitalPoint and SearchEngineWatch moderator Jennifer Slegg. Jennifer feels that the most significant change made in the AdSense policy today involves Competitive Ads and Services. The specific…

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A little over a month I decided to finally sign up for an account on PayPerPost. After talking to Gerhart about it on AIM one night, he recommended that I check out ReviewMe. In short, I’m very impressed with ReviewMe, and not so much with PayPerPost. Still, there’s a new company to add to the mix: SponsoredReviews. Yesterday, Todd Malicoat posted on his blog that SponsoredReviews is launching soon. His blog post prompted me to review what SR is all…

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I just read some of the thread on WebmasterWorld, and wanted to offer my thoughts on Wikiseek. Wikiseek is a new search engine that I had not heard about up until today. Maybe I’m living under a rock — maybe not. But so far, I’m impressed.The basis of Wikiseek is incredibly simple, as the about page discusses… The contents of Wikiseek are restricted to Wikipedia pages and only those sites which are referenced within Wikipedia, making it an authoritative source…

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It’s common to look back upon the past year and reflect upon all that has changed through twelve short months. For an industry as dynamic as that of search engine marketing — that’s certainly true. While I’m a solid two weeks late on my own schedule, I still wanted to share what I saw as the five most influential changes of 2006 for those in the SEM game. #5 – Google Buys YouTube for $1.65 Billion Everywhere else, this is…

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It’s a bit dated now, but it’s worth discussing. AdSense has finally put their foot down on one of those gray areas of contextual advertising — images alongside ads. I first came across this being used on Wrecked Exotics, and was immediately impressed. In short, on pages like this one the design was such that small thumbnails appeared along the left hand side of the ad copy. The small thumbnails appeared at first glance to correspond to the ads next…

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I caught this tip over on ShoeMoney, and it’s certainly something that should be tried out… Notice how the bold words form a arrow like > ? That is a nice eye tracking trick that for me increased clicks by about 25% in ANY SPOT. Discovering this for me was a HUGE THING because more clicks means a higher quality score which moves you up for more exposure which means you get more clicks which… well you get the point….

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