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Category: Links & Resources

An SEOs Introduction and Tutorial to Google Webmaster Tools

An SEOs Introduction and Tutorial to Google Webmaster Tools

For the past few months I have been advocating the use of Google Webmaster Tools to clients and friends looking to learn more about their web site. In that time, I’ve gotten a number of questions around what various areas of the tools mean, how they can be used for SEO purposes, etc. To help address potential questions, I decided to create a resource for anyone looking to get started. This isn’t exactly Earth shattering materials, but I do hope…

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My SMX West Panel is Done!

My SMX West Panel is Done!

Just wrapped up my panel at SMXWest on Local Search and Blended results. It’s bittersweet. I know I could’ve done better, and provided some more meat to general search marketers — but I was nervous to say the least. Hopefully that didn’t translate through though. Tip of the hat to Barry Schwartz who, in typical SER fashion — is live blogging like no one else. He’s got a recap of my panel available already online. To condense his notes: …Eric…

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Firefox Extensions from Graywolf’s SEO Blog, and Readers

Firefox Extensions from Graywolf’s SEO Blog, and Readers

Being one of the few search industry bloggers unafraid to tell it like it is, I love reading up on Michael Gray‘s blog. Sometimes, you’ll catch a rant or three about Google’s insane take on business and their “rules don’t apply to me” attitude. Other times, you’ll get a great nugget of information like this post which includes a list of his installed Firefox extensions. If you’re into modding up FF, there’s some great ones here — and be sure…

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I’m Writing for Search Engine Journal!

I’m Writing for Search Engine Journal!

In case some of you don’t already read Search Engine Journal, please check it out. Late last week I began contributing there, and I will continue to do so as time passes. I’ve got an author page set up, and I’d just like to say thank you to Loren Baker for providing me with an opportunity on such a great site to share my thoughts and opinions on the search industry.

Strategic Partnership: Forefront Marketing Group

Strategic Partnership: Forefront Marketing Group

It’s not often that I find an existing team of marketers that I can both relate to and work well with. In the rare event though that I do come across such people, I find as many ways to work with them as possible. Earlier today I was speaking with a colleague, discussing parallels between online and offline marketing. When I realized that he was helping to lead an exciting new company located in the East Bay, I had to…

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Andrew Gerhart’s Got a Blog!

Andrew Gerhart’s Got a Blog!

If it weren’t for Andrew Gerhart, I’d be scraping by as an HTML designer in a second rate firm just trying to get by. Instead, I’m managing the organic search efforts for more than 600 websites for a Fortune 500 (#272). More than six years ago and despite being an unpaid intern, Gerhart forced me to realize the power of SEO.