We’re paying top dollar to be told that we’re either bullshit artists, or wasting away our time and careers. That my friends, is bullshit.
The search marketing industry is all frenzied now that Jason Calacanis decided to upset some of the best SEOs in the industry. Again. The question I’m left to ask is — Why are we really surprised?
When Calanis’ stated that SEO is bullshit in his keynote at SES Chicago, everyone was ready to tear him a new one. Neil stepped in, proved him wrong, and then slowly, Calacanis repositioned himself as someone the industry paid attention to.
Yesterday in his keynote at SMX Social Media — Calacanis infuriated the industry again, prompting some prominent figures to literally walk out. This time, we’re being told that SEO is a wasted industry, and that we’re fighting off ranking problems instead of creating good content.
Unable to say anything without reaching around to pat his own back, Jason then adds that using a human service is a better way to go about it. Really Jason? I bet Mahalo would qualify as a human powered service, right? Sigh.
As an industry, let’s just put ourselves in a position to stop dealing with this type of juvenile behavior. How you ask? With one simple step. Get him off of the conference keynotes.
The truth is, SEO’s don’t care about Mahalo. It’s a no name search portal that uses biased human editing to control SRPs. Notice, that’s not a SERP — because Mahalo is not an engine.
Furthermore, Calacanis knows next to nothing about SEO. While I will say that he’s more related to SMO than he is SEO and SEM — people who are paying a premium to attend events like SES and SMX are really tired of his whole charade.
Jason Calacanis is quickly becoming that annoying ass kid in the restaurant that screams bloody murder when he doesn’t get his own way. He’s doing this whole thing for attention — and all we’re doing is setting him up to do it again and again and again.
This blog post shouldn’t even need to be written, because like Calacanis — it’s irrelevant to the search industry. I just hope some of three three readers I have here on my blog will hear me out and turn away from clown.